Groove Cruise
No Land, No Sleep, No Problem
Where House Music
Meets High Seas
Iconic DJs, elevated experiences, and oceanfront sunrise sets, we took the world’s only floating festival and gave it press coverage as big as its sound.
In 2018, we partnered with Whet Travel to turn up the volume on Groove Cruise Cabo’s 30th sail, a four-day floating music festival that transformed the Norwegian Pearl into a non-stop party. With a lineup featuring Benny Benassi, Laidback Luke, Cosmic Gate, and Shiba San, our team locked in press across music, travel, and lifestyle verticals to put this one-of-a-kind experience on the global radar.
When Hurricane Sergio threw a curveball and rerouted the ship to Ensenada, the team didn’t flinch. We helped pivot the narrative, highlighting how the event delivered an epic beach party at Papas & Beer and kept the energy sky high from start to finish.
From themed nights and surprise sets to dance floors that never slept, Groove Cruise Cabo was proof that the party doesn’t stop when the port changes. Our PR push made sure the world saw what the GC fam already knew. Groove Cruise isn’t just a festival, it’s a movement.
Check out the Los Angeles Times Article or the EDM.com Article
