Shambhala Festival
The Festival That Built Its Own World
No Sponsors. No Bullsh*t.
Just Vibes.
Six stages. One forest. Infinite stories. We led the PR charge to amplify Shambhala’s legacy and lock in its status as North America’s best
In 2019, Shambhala Music Festival wasn't just another event on the calendar, it was the heartbeat of the electronic music scene. As the festival prepared to unleash its 22nd edition, featuring a powerhouse lineup with acts like Silk City (Diplo + Mark Ronson), Zeds Dead, GRiZ, and FKJ, our agency was brought in to amplify the buzz and ensure the world took notice.
We crafted a dynamic earned media strategy that spotlighted Shambhala's unique blend of music, art, and community. Our efforts secured features in top-tier outlets, highlighting the festival's commitment to being a corporate-free, family-run haven for music lovers.
But it wasn't just about the big names. We told the stories of the six distinct stages, each with its own vibe and vision, from the bass-heavy Village to the funk-infused Fractal Forest. We showcased the festival's dedication to harm reduction, sustainability, and creating a transformative experience for every attendee.
The result? A sold-out festival, a surge in global recognition, and Shambhala being crowned the Best Music Festival in North America by DJ Mag. Our PR campaign didn't just promote an event; it celebrated a movement, capturing the essence of what makes Shambhala a pilgrimage for music aficionados worldwide.
