Tmrw.Tday

Paradise with a purpose {and music}

(Client)
Tmrw.Tday
(Year)
2018 and 2019
(Services)
Earned Media & Press Positioning

Wellness

Got Louder

A cultural reset in paradise.

Set on the beaches of Negril, Jamaica, Tmrw.Tday blended yoga, reggae, sustainability, and soul into a week-long celebration of conscious living. It was barefoot, bold, and full of purpose, and it needed a media kit that could match the energy.

We crafted a press-ready brand narrative that didn’t just check boxes. It hit vibes. We highlighted the crossover of sound and stillness, of DJs and breathwork, of barefoot beach ceremonies and late-night dance floors. From sunrise meditations to sunset takeovers, every moment was positioned as an invitation to wake up, slow down, and reconnect.

The tone? Grounded but elevated. The visuals? Warm, textured, real. The strategy? Make media feel what attendees already knew, this wasn’t just a party. It was a movement. And the culture showed up.

Press Highlights: Forbes | Billboard